Sea Buckthorn Oil

Dr. Oz praises the health benefits of the sea buckthorn berry with guest Dr. Gerald P. Curatola, an expert in rejuvenation dentistry, as the best secret weapon against gum and dental disease for its rich nutritional content, anti-inflammatory, high antioxidant properties, and high omega content.

On the show today, Dr. Curatola and Dr. Oz sampled sea buckthorn liquid supplement - theiconic-shaped Sibu Beauty Revitalize & Renew bottle was recognizable and center stage - and Dr. Oz rubbed Sea Buckthorn Oil on his gums. "I love this, and it tastes good!" said Dr. Oz. Dr. Curatola claimed, "This is one of those natural remedies that has profound effects," also pointing to the fact that sea buckthorn is essential for nutritional deficiencies, many of which exist in the mouth.

The sea buckthorn berry is a cherished Himalayan beauty and health care secret, introduced by Sibu Beauty to consumers in an array of natural and organic products that are nourishing to the skin, hair and nails. This tiny berry, one-third the size of a blueberry, offers a powerful combination of nutrients, vitamins and health benefits that are unmatched.

Sibu Beauty offers a wide array of sea buckthorn-based products including the Sibu Beauty Revitalize & Renew Sea Buckthorn Liquid Supplement ($29.95 for 25.35 fl. oz) and Sibu Beauty Sea Buckthorn Seed Oil ($14.95 - 10 ml) for your daily wellness and beauty regimen. Sibu Beauty Revitalize & Renew is a liquid supplement, an invigorating blend of tart and sweet tastes, loaded with essential omega fatty acids 3, 6 and 9, as well as omega 7 fatty acids, a rare and vital component for healthy hair, skin and nails. Sibu Beauty Sea Buckthorn Seed Oil is a pure blend of 100-percent sea buckthorn seed oil that naturally relieves dry patches of skin, acne, dermatitis, rosacea, and scars. Skin rapidly absorbs the moisture and the oil is suitable for all ages and skin types. Therapeutic grade, certified organic and all-natural with no additives or preservatives.

The sea buckthorn berry (Hippophae rhamnoides) is the least publicized of all super fruits, but this tiny orange jewel delivers more than 190 bioactive nutrients, is packed with antioxidants, and offers twelve times the vitamin C of just one orange - things we need on a daily basis for good health.

Sibu Beauty´s premium Himalayan sea buckthorn products are 100-percent natural, contain no preservatives, dairy, wheat, gluten, sodium or yeast and are also paraben-free and cruelty-free. All the products are manufactured using only wild harvested sea buckthorn berries that are sourced through a fair-trade agreement with local harvesters in Tibet to promote a healthy and safe work environment.

The entire product line is packaged in compliance with standards set forth by the Forest Stewardship Council (FSC), a non-profit organization that is devoted to encouraging the responsible management of the world´s forests. Trusted environmental organizations including Greenpeace, National Wildlife Federation, The Nature Conservancy, Sierra Club, and the World Wildlife Fund all support and encourage FSC certification.

Sibu Beauty products can be purchased online at Sibu Beauty´s online store or can be found in the aisles of many leading retailers including Whole Foods Markets, Akins Natural Food, Chamberlin´s Market, Sprouts, New Seasons, Sunflower Markets and select GNC stores, as well as many smaller independent health food stores throughout the United States and Canada.

Beauty brands go outside the lab for ingredients

The tips to look outside the laboratory box can come from traditional medicine, alternative medicine, folklore and history.

Just in the world of botanicals, where many beauty ingredients come from, there is so much more exploring to do, says Dr. Marcus McFerren, a dermatologist and ethnobotanist based in Danbury, Conn., who recently consulted with Origins on its newest anti-aging, plant-based product called Plantscription. McFerren says less than 5 percent of plants have been tested, and fewer, of course, are used for cosmetic purposes.

"Sometimes with plants, you'll find something that's good, but you can't use it commercially because it's too rare or too hard to get, so you look for plants with similarities," adds Lieve Declercq, a plant physiologist and molecular biologist for the brand.

Dr. Andrew Weil, a leading proponent of integrative medicine, says he has stumbled upon new ingredients in his travels or from his broader network of natural-product enthusiasts. He promotes use of evening-primrose oil, black currant oil and Japanese medicinal mushrooms, for example, in the treatment of the skin, particularly to reduce inflammation.

"I look for novel ingredients with useful properties that meet specific needs," he says.

Sibu Beauty, a Salt Lake City-based family business, basically bet the farm on the sea buckthorn berry from the mountains of India. Real-estate developers by trade, Peter McMullin had to stir their entrepreneurial spirit when the housing market turned sour, and he put faith in this berry that his father had been told about years ago when he'd travel to India on business. A family friend who studied ayurvedics led the McMullins to the Himalayas — and the berry that is the base for all 10 of its products.

It's been harvested and used locally as a healing ingredient for centuries, McMullin says, and Western companies, including Kiehl's, are having it hand-harvested in the early morning hours 13,000 feet above sea level and bringing it to medicine cabinets in the West.

"At first, the story about sea buckthorn made us roll our eyes, but the ancient uses got our interest. ... you can use the cream made from oils topically, and people took oil internally," he says. It's a source of the fatty acid omega-7 — something macadamia nuts also has — and is used for skin blemishes, dryness, wrinkles, elasticity, as well as fuller, shinier hair.

"We know there are a lot of other great ingredients out there, McMullin says. "It's our intention — our planning — to find something that isn't necessarily sea buckthorn as its key ingredient. "We pay as close attention as we can to what's out there that's cutting edge. We don't quite travel to remote areas picking up things off jungle floors and testing them, but we're always listening for what's being used in that part of the world.

Origins' big new launch, Plantscription, is being sold as a botanical-based anti-aging serum that taps into the extract of the African Anogeissus tree, coupled with extracts from the herb rosemary and the Asian shrub siegesbeckia.

The serum, designed to diminish wrinkles, also features star anise, an antioxidant, from Asia, and geranium native to Cape of Good Hope, South Africa, used for anti-irritant properties.

Anogeissus' most traditional use was in healing wounds, says Declercq, but Anogeissus can be used to dye cloth, and twigs of this tree were used as brushes.

Origins' initial interest in Anogeissus was a hunch that it might help protect collagen production in the skin. Initial results showed, however, that it boosts natural production of fibrillin, which enhances the structure of the skin.

"It was serendipity," said Lieve Declercq, a plant physiologist and molecular biologist for the brand. "It was a fortunate discovery. ... In research, you don't know what you're going to find. You might test 100 things before you find one thing that might work."

Shoppers are hungry for plant-derived products, says Jane Lauder, global president and general manager of Origins. "We're listening to the consumer who has concerns about prescriptions, and we're looking for products that will match those results. We're putting plant against prescription."

Weil says researchers might not always have to look as far as they do. "I love to make people aware of the beneficial properties of common foods, herbs, spices and weeds."